Advertisement >> Audience Profile
Radio taxis in India, serve the niche segment in metros of the higher middle class and above. Based on a third party Market Study, carried out in the Mumbai radio cab market, 87% of passengers belong to either SECA or SECA+

Check out some of the audience profile highlights below :
 
 Male  58%
 Female  42%
 Classified as decision makers  41%
 Between the age of 20 and 40 years  76%
 Avg. monthly income  55,000 Rs.
 Take a holiday abroad min. once a year  30%
 People travelling once a week or less  83%
 
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