Are we on to something? Going by various industry reports and expert voices, the answer seems to be a resounding YES!


Advertising in a recession

Independent studies have found that the firms that come out of a recession as market leaders all kept spending on advertising during the downturn. The only thing that changes is the HOW? Meaning, companies change their marketing strategies to suit their shrinking budgets. In other words "less money for more impact" becomes the mantra of the hour.


Global advertising trends

Generally, ad agencies are moving away from traditional media to newer digital media, thereby shifting from a mass-marketing to a targeted approach.


Indian advertising trends

Nowhere is the call for more accountability stronger than in India. India’s media and advertising Industry is extremely cluttered and campaign feedback is very hard to come by. This is why alternative media are moving closer to the center of attention.